For Atlanta home service businesses
Cold ads get ignored.
Referrals get hired.
You're great at the work. The hard part is getting in front of homeowners ready to hire. The Shmooze puts your name where 17,000+ Atlanta neighbors already go for referrals.
Featuring Caleb & Donny from Crawl Daddy.
The hard part
The best jobs come from word of mouth. You can't buy your way in.
Homeowners trust a neighbor's word over any ad you could buy. But you can't buy your way into that conversation. Cold ads get scrolled past, and lead-gen sites sell your lead to five competitors, then make you fight each other on price.
The best work comes from people who already vouch for you. If you're not in the room where neighbors trade names, you're not in the running.
Where you come in
Businesses grow up inside the Shmooze.
It started as a pandemic Facebook group and grew into a 17,000-member Atlanta community, the kind of place where neighbors actually ask each other “who did you use?” The businesses inside grew right along with it.
Founding members like Grantlanta Lawn helped build it from the ground up. Lawson Customs, the crew everyone calls The Handy Lawsons, has connected with hundreds of clients through the community over the years. Wainer's Tree Company credits being Shmooze Certified with the trust that turns into real, meaningful referrals. Certification puts you in that same room, as a name people already stand behind.
- ✓Your name in front of 17,000+ ready-to-hire homeowners, right where they already go for recommendations.
- ✓A Shmooze Certified badge that signals trust before you say a word, plus a spot in the registry neighbors search.
- ✓Referrals from real neighbors, not clicks from strangers, so you stop competing on price and start winning on reputation.
A few of the neighbors already inside:
Blackbeard Pro Wash
Crawl Daddy
Grantlanta Lawn
Fraser RoofingGetting certified is simple
Three steps. About a minute to start.
-
1
Apply & get certified
Answer a few quick questions. We check for pride in your work, real accountability, and a track record worth standing behind before any badge goes out.
-
2
Get listed & show up
Your Shmooze Certified badge, registry listing, and group presence put you in front of homeowners who are already looking to hire.
-
3
Take on the right work
From weekly promo posts to direct concierge leads at the top level, more visibility means more of the jobs you actually want.
As featured on
Local news noticed. Neighbors did too.
Atlanta entrepreneur expands The Southern Shmooze into a local business database
“It's a very active community.”, Grant Wallace, Founder
For some Atlanta businesses, work is all about ‘The Shmooze’
“Let's get all these into one central location.”, Grant Wallace, on how it started
In their words
What certified members say.
Real excerpts from our Google Business Profile.
Members get a marketing team
Your own marketing department, without the payroll.
The community gets you trusted and found. The Growth Studio, run by Atlanta Pro Network, the marketing team behind the Shmooze itself, turns that trust into booked jobs: your Google profile climbing the map pack, a website that converts, ads with tracked ROI, and follow-up that never loses a lead. It starts with a free 1 on 1 consultation where we audit where you stand and show you exactly what's costing you work. No obligation, and you keep the audit either way. Every engagement is scoped and quoted to your business and your goals.
Our promise
Become the business Atlanta neighbors pass around.
Applying is free and takes about a minute. If you're a fit, you'll be certified and in front of 17,000+ homeowners already asking who to hire. No cold ads, no shared leads, no fighting strangers on price.
Free to apply · instant response
See if your business is a fit
A few quick questions, about a minute. No fee, no card. You'll get an instant response, and if you're a fit you can join right away.
Checking your reviews…
One second while we pull your rating from Google.
Questions
Good questions, answered.
Because it's a real community, not a lead-selling ad platform. The Shmooze started as an Atlanta Facebook group in 2020 and grew into 17,000+ neighbors who recommend the pros they actually use. It's been featured by WABE and Atlanta News First, runs a weekly podcast and monthly meetups, and every certified business is vetted before a badge goes out. Homeowners trust the recommendations because they come from people they know.
17,000+ Atlanta homeowners in the community, 200+ Shmooze Certified businesses across 35 trades, and daily posts and referrals. Active since 2020, with a weekly podcast, a newsletter, and monthly in-person meetups.
Yes, always. The group stays free for homeowners and businesses alike. Paid levels exist for businesses who want more visibility, not for access to the community itself.
Yes, applying is completely free and takes about a minute, no fee and no card. You'll get an instant response. If you're a fit, you choose a membership level and join; if you're not quite there yet, we'll show you what to work on and check back in.
Applying and getting certified are free. If you're a fit, there are three paid levels and you can move up or down anytime. Local Business is $25 a month and gets you found: the badge, your profile page, your live Google rating, and weekly spotlights. Established Business is $50 and adds front page placement, a written audit of your online presence with a 30 minute strategy call, and a free professional headshot. Market Leader is $100 and adds the part everyone asks about, concierge homeowner leads routed straight to you, plus a pinned featured slot, a fresh audit every quarter, and first call on podcast bookings. Separately, optional Growth Studio services like a new website, Google Business Profile help, photos and video, ads, and reviews are scoped and quoted to your business. You'll see your recommended level right after you qualify, so there's no guesswork before you apply.
Every applicant is reviewed against five standards: pride in the work, integrity and accountability, reliability and communication, commitment to Atlanta, and real participation in the community, before a badge ever goes out.
Yes. Move up as your business grows, or step down anytime. Nothing is locked into a long-term contract.
It's your marketing department as a member benefit, run by Atlanta Pro Network, the team behind the Shmooze itself. Google Business Profile optimization and reviews, a website built to rank and convert, ads with tracked ROI, a CRM that never loses a lead, and help staying visible on social. It starts with a free 1 on 1 consultation and an audit of where you stand online. Every engagement is scoped and quoted to your business; there are no cookie-cutter packages.